You are an investor. Every time money moves, this is an investment. You make dozens of investment decisions everyday.
“I could really do with a cold drink right now, but first tell me how many cold drinks you have sold today” said no one ever…
You may be great. Your product or service may be wonderful. It is relevant and valuable to the extent that it solves a problem for us or addresses one of our needs. We buy the difference you make in our lives. We buy your help in making us the hero of our own lives.
This article is about the difference between outputs, outcomes and impacts, explained with examples.